DVD's

8 DVDs. These DVDs include a total of over 10 hours of material. They have been produced as a broadcast-quality television production, with professional camerawork and editing, and crystal-clear sound. Each DVD is fully searchable with menus, and is manufactured with the best-quality DVD stock.

DVD 1

Section 1: Introduction: An overview of the three essential principles which govern all aspects of the course.
Section 2: Demonstration, part 1: A demonstration of a complete smoking cessation session with Avril and Gordon, two actual smokers who want to quit the habit. You will see the entire process from start to finish, including the process of educating the clients, tailoring the therapy to the individual clients, two different trance inductions, and ensuring that the clients have successfully stopped smoking after awakening. (This demonstration in front of the group is done exactly as it would be with clients in the consulting room. The therapist had never met either Avril or Gordon before the seminar.)

DVD 2

Section 1: Demonstration, part 2: Conclusion of the demonstration of smoking cessation hypnotherapy with clients Avril and Gordon.
Section 2: Problem and solution. After the actual session, the entire process is explained step by step. Here it is explained that every problem was once a solution.
Section 3: Unconscious learning. How the unconscious mind learns.
Section 4: Physiology of smoking. What happens inside the smoker's body.
Section 5: Role of the hypnotherapist. How the hypnotherapist helps a smoker quit the habit.

DVD 3

Section 1: Creating a context. Transformation takes place in a specific context. Here is how to create that context.
Section 2: First impressions. How to ensure that your client's first impressions are optimised for a successful result.
Section 3: The session. How to open the session with your client.
Section 4: Teaching self-hypnosis. Teaching your client a simple but powerful technique of self-hypnosis.
Section 5: Staying a non-smoker. Techniques to show your client to ensure that he or she knows how to stay a non-smoker in all situations in daily life after the hypnotherapy session.

DVD 4

Section 1: Effective hypnosis. How to ensure that your hypnotic communications achieve the goal the client desires.
Section 2: Three trance inductions. Detailed explanations of the three trance inductions that the instructor always uses. They are reliable and virtually fool-proof when tailored to the client's experience.
Section 3: Early stages. The essential messages to get across to the client in the early stage of the client's trance.
Section 4: Mid-trance. The messages to get across in the central part of the time when the client is in trance.
Section 5: Final stages. How to access the client's creativity to become a non-smoker in the last stage of trance. Awakening the client.
Section 6: After awakening. How to check that you have achieved the desired result. How to prepare your client for everyday life as a non-smoker.
Section 7: General tips. Numerous small points for maximising the success of the session.
Section 8: Questions. Hypnotherapists at the seminar ask various questions about what they have just seen and heard, and receive answers.

DVD 5

Section 1: Initial discussion, day 2: An explanation of how to provide follow-up support for your client after the first hypnotherapy session.
Section 2: Demonstration of follow-up session. A demonstration of a complete smoking cessation session with Kate and Marilyn, two more smokers who want to quit the habit. This demonstration uses techniques more characteristic of the follow-up session, so that you can see them in action, tailored to the individual clients. (Again, this demonstration is exactly as it would be with clients in the consulting room. The therapist had never met either Kate or Marilyn before the seminar.)

DVD 6

Section 1: About the follow-up

Section 1A: Success mindset: How to reframe any relapse as feedback. How to build a mindset of success within your client, even after a relapse.
Section 1B: The DVD technique. A technique for enabling your client to gain control over experience in the moment.

Section 2: Trance induction for follow-up. Themes and techniques of trance induction suitable for the follow-up session.
Section 3: Questions and answers. An open forum in which attendees ask questions about the follow-up session they have just seen and heard about. Answers to those questions.
Section 4: Marketing. How to market your smoking cessation practice using low-cost or free techniques (which may however involve considerable effort).

DVD 7

Section 1: Building a one-to-one practice. How to ensure that smokers who want to quit know about your service, and how to convince them to become your paying clients.
Section 2: The "Godfather technique". A quick, rough-and-ready way to build a one-to-one smoking cessation practice. Its advantages and disadvantages.
Section 3: Group sessions (individual pays). How to organise group smoking cessation sessions in which individuals pay to attend out of their own pockets.
Section 4: Group sessions (corporate). How to organise smoking cessation seminars for companies which enable those employees who want to quit smoking to do so.
Section 5: Promoting corporate business. Powerful marketing techniques for use in approaching the corporate world and offering smoking cessation seminars for their employees.

DVD 8

Section 1: Events. How to promote your smoking cessation service at various types of events.
Section 2: Questions and tips. Questions about marketing from the audience are asked and answered.
Section 3: Effective writing and layout. How to communicate your message in written form, whether in reports, press articles, news releases, brochures, the Internet, and perhaps even your own book. How to lay out effective marketing material.
Section 4: Where to practise. Advantages and disadvantages of working from home and other venues.
Section 5: Miscellaneous tips. Various pieces of advice to round off the seminar.

Audio CD

This CD contains recordings of four hypnotic inductions:

Track 1: A self-hypnosis message for you to build confidence and mastery.

Track 2: A self-hypnosis CD to give your smoking cessation clients.

Track 3: Main induction/group induction.

Track 4: Follow-up session induction.

CD Rom

This CD-Rom contains PowerPoint slides as visual aides for your presentations. They are designed to be adapted to individual audiences.

File 1: Slides for talk on smoking cessation to business groups

File 2: Slides for sales visit to a specific company

File 3: Slides for your own group session

File 4: Slides for a smoking cessation seminar for a company's employees

Bonus CD Set

"Stop Smoking Today"

A complete approach to smoking cessation which you can draw on in your work with clients. Two CDs containing talks and self-hypnosis exercises, accompanied by Baroque music from the Hypnotic Orchestra and two organ soloists. (A full transcript is included in the written notes.)

CD 1: How to use self-hypnosis to stop smoking today - Becoming a non-smoker - Learning from the future - Commitment - Transformation.

CD 2: Hypnotic techniques to stay a non-smoker for life: Adaptation - A new life - protection - be prepared - Embracing health - Life's journey

Contents of written notes (A4 in a ring binder)

Foreword: The hypnotherapist and smoking clients (page 1)
Master the course in its entirety - Put yourself in the most empowered state possible - Use common sense - Positively welcome "difficult" clients

Section 1: Fundamentals (page 4)
Every problem was once a solution - Learning at an unconscious level - The physiology of smoking - The role of the hypnotherapist - Create a context in which transformation takes place - A hierarchy of self-fulfilling prophecies - Hypnosis everywhere: the example of Las Vegas

Section 2: First contact (page 17)
How to deal with phone enquiries - How to deal with your client on arrival - Home visits

Section 3: Starting the main smoking cessation session (page 25)
Listening and reframing - One-word reframing - Reframing smoking and the desire to quit in positive terms - Utilising previous success in quitting (whatever the method used) - Eliciting strategies (from NLP) - Changing submodailities - Daily routines and ultradian rhythms - Refuting the willpower myth - Living with a smoker/having friends who smoke - Smoking to change mood

Section 4: Educating the client to gain control (page 46)
Teaching instant self-hypnosis - The five essentials of instant self-hypnosis - Self-hypnosis combined with stress management - Preparing the client to stay a non-smoker in all situations - The weight issue - Drinking as an issue - The issue of marijuana - Focussing attention - The question of cravings - Transfer of energy

Section 5: The trance induction and after (page 70)
Main trance induction - Relationships of power and status - The most effective trance inductions: Evoking a memory of relaxation or creativity; "Day and Night" style induction; Utilising the client's leisure activity to induce trance; Utilising an existing relaxation or meditation practice; Present Experience Progressive Relaxation Induction; Using instant self-hypnosis as a way to induce the main trance - The learning set - The "forgetting set" - Deepening - The moment of decision - Emphasise simplicity - Taking the client through a new day as a non-smoker - Stressing the client's description of the benefits - Ego-strengthening - Future-pacing and unconscious learning: less is more - The Milton model - Awakening - After awakening - The self-hypnosis CD you give your clients

Section 6: The follow-up session (page 107)
Reframing the client's experience on the telephone - Handling the client's arrival - The DVD technique - An approach for trance induction on the follow-up session - What to do if the client did not stop smoking at all after the first session - What to do if the client is still a non-smoker during the follow-up session - The "emergency stop" technique

Section 7: Maximising the effectiveness of your smoking cessation therapy (page 123)
At all times convey certainty about the client's success - Two techniques derived from the world of the esoteric: Visualisation, Affirmation, Projection and Distance Smoking Cessation - Always communicate in positive terms if possible - Always communicate in the way simplest for your client - Your mastery of the techniques must become unconscious - Communicate so that the client is the "star" carrying out the transformation - Always accept every paying client

Section 8: How to build up a one-to-one practice (page 132)
You are running a commercial business - Always project an image of strength, capability and success (and ensure that it reflects reality) - Be relatively expensive, but go the extra mile - "It's always easier to write a cheque" - The "Godfather technique" - Four marketing books to read - Successful promotional material - Drawbacks of the "Godfather technique"

Section 9 - Marketing and career development in smoking cessation (page 147)
Different approaches to marketing and building your practice - Writing successful written commercial communications - Building your practice: short-term, medium and long-term - Dealing with the press and broadcasting; editorial and advertising; Simple but effective public relations

Section 10 - Running a successful group smoking cessation event (page 160)
Using the media - Giving talks to local groups - Some guidelines on becoming an effective speaker - Moving into the corporate smoking cessation market

Section 11 - Some miscellaneous comments to maximise your success (page 180)
Producing products - Becoming the author of a book - Accept credit/debit cards - Comments on various promotional methods (Yellow Pages, Internet, New Age and complementary health fairs) - Getting the best deal out of press advertising (local paid-for newspapers, free newspapers) - Getting professional referrals - Joint ventures - Importance of lists - Tips on effective public speaking

Section 12 - Handout for individual clients and group/corporate seminar attendees (page 193)
This handout shows the client how to stay a non-smoker permanently and gives details of techniques to deal with every possible situation. Your new life as a non-smoker - Dealing with any cravings - Changing submodalities - Instant self hypnosis and stress management - Anchoring - Focussing attention - Dealing with the moment of temptation - Emergency stop

Section 13 - Transcript of commercial CD set "Stop Smoking Today" (page 204)
A complete approach to smoking cessation which you can draw on in your work with clients. CD 1: How to use self-hypnosis to stop smoking today - Becoming a non-smoker - Learning from the future - Commitment - Transformation. CD 2: Hypnotic techniques to stay a non-smoker for life: Adaptation - A new life - protection - be prepared - Embracing health - Life's journey

Section 14 - Rapid variable stress management (page 232)
A discussion of the nature of stress and how to manage it, and a technique which enables your client to find just the right level of stress (alertness/relaxation) for every situation to be faced in daily life. Because so many smokers have used cigarettes as a stress management technique, they need to learn a more useful and healthy way of managing stress.

Section 15 - Checklist for one-to-one smoking cessation (page 244)
A comprehensive list of points of everything you have to get right in a smoking cessation hypnotherapy session. Divided into two parts: those to be checked off before, and those to be checked off after, the session. Using this list will help you get it right first time, every time.

Section 16 - Corporate smoking cessation seminars in 2007 and beyond (page 250)
A letter to approach the corporate world offering smoking cessation services - You are providing a solution to a problem - Promote your services in terms of the befits to the client - Make sure that you can deliver - "You can't tiptoe over a precipice" - Fit in with the corporate world's expectations - Build credibility with proof - A strategy to kick-start your corporate smoking cessation service - Getting paying smoking cessation events - Issuing a news release about your corporate service - Networking and giving talks to local groups -

Section 17 - A 15-minute talk on corporate smoking cessation (page 261)
A complete presentation on corporate smoking cessation for a networking group (with PowerPoint slides)

Section 18 - Material on workplace smoking cessation to give to potential corporate clients (page 276)
A five-page report for potential corporate clients entitled "How your company can achieve a non-smoking workforce - at no financial risk whatsoever" aimed at potential corporate clients - Reports, website and brochures - A simple website

Section 19 - A sales pitch for a specific company (page 287)
A complete sales pitch for a specific company (with PowerPoint slides)

Section 20 - The corporate smoking cessation seminar itself (page 296)
Complete text of a corporate smoking cessation seminar (with PowerPoint slides)

Section 21 - Miscellaneous press articles and other documents (page 340)

Your Certificate

Just like attendees to the live seminars, you will also receive your individual Certificate in Smoking Cessation.

(Please do actually watch the DVDs, listen to the CDs and read the notes in order to earn this!)